Authenticity: The Key to Creating Engaging Content

Authenticity: The Key to Creating Engaging Content

Get ready to be inspired in this powerhouse episode as I chat with the incredible Get ready to be inspired in this powerhouse episode as I chat with the incredible Susanna Reay, a fearless business coach and content creator. Susanna takes us on her personal journey of conquering her fear of being on camera and building a thriving online business. She shares how diving into video content transformed her business and skyrocketed her confidence. We dig into the importance of finding your tribe – those business buddies who offer unwavering support and keep you accountable. Susanna dishes out golden nuggets of advice for creators on staying motivated and keeping it real in your content. If you’re ready to step up your game and embrace your authentic self on camera, this episode is your go-to guide!

Susanna Reay is an award-winning online business mentor, coach, speaker and author who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years. Susanna brings a unique perspective informed by her training in business strategy and design, her life-long interest in psychology and strengths as an introverted online business builder. Her courses, book and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business.

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00:00 Introduction and Overview

02:03 Overcoming the Fear of Being on Camera

08:44 Dealing with Negativity and Building Confidence

15:46 Struggles and Challenges in Video Creation

25:02 Advice for Staying Motivated and Authentic

30:17 The Importance of Support and Accountability

34:05 Conclusion and Final Thoughts