Brand Partnerships: The Right Way To Build Relationships With Tracy Atieh

Brand Partnerships: The Right Way To Build Relationships With Tracy Atieh

Get ready to dive deep into the world of creator-brand relationships because in this eye-opening episode, I’m sitting down with Tracy from UGC Shop, the dynamic studio and community boasting over 12,000 creators. UGC Shop isn’t just about connecting creators with brands; it’s a game-changer in the user-generated content (UGC) realm. Join me as Tracy spills the beans on how creators can seamlessly join UGC Shop, find meaningful collaborations with brands, and craft jaw-dropping content. We’re talking about the nitty-gritty – from adapting payment structures to the industry’s shift towards brands investing in in-house content creation teams. Stick around for valuable insights on how content creators can shine and grab the attention of partners and brands, plus the unbeatable perks for both creators and brands when using UGC Shop. It’s a must-listen for anyone looking to ace the art of building relationships and partnering with brands the right way! 


  • UGC Shop helps creators connect with brands and create user-generated content (UGC) for them.
  • Hire Creators is a service offered by UGC Shop that helps companies put together job listings for in-house content creators and matches them with talented creators in their community.
  • Content creators can join UGC Shop by signing up on their website and filling out a form with information about their interests, languages spoken, and preferred platforms.
  • UGC Shop collaborates with content creators to create content that aligns with brand requirements and provides guidance while allowing creators to maintain their own style.
  • The industry is shifting towards brands investing in their own in-house content creation teams, and there is a growing opportunity for content creators to monetize through affiliate commissions and long-term partnerships with brands.
  • To stand out and get noticed by partners and brands, content creators should have a targeted portfolio, develop relationships with account managers, and be adaptable in their payment structures based on the brand’s needs and budget.
  • UGC Shop provides a valuable service for both creators and brands, offering opportunities for creators to monetize their skills and providing brands with access to a diverse pool of talented content creators.

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00:00 Introduction

01:10 Introduction to UGC Shop

02:26 How UGC Shop Started

05:17 Hire Creators

08:10 Joining UGC Shop as a Creator

09:07 Finding Brands to Work With

10:07 Collaborating with Content Creators

11:34 Adapting Payment Structures

16:33 Shift in the Industry

19:25 Standing Out as a Content Creator

23:36 Content Creator Placement

24:28 Getting a Job as a Creator

27:18 The Role of a Social Media Manager

33:01 Benefits of UGC Shop

34:53 Closing Remarks