Helen Morrison is one of the 5th generation female owners of Frownies and the face of the brand. Helen is a wife and mom of 2. She and her husband live in Dallas, TX where they work together in the marketing and business consulting agency. Helen is responsible for the Frownies brand and all aspects of social media and creative strategy.

Helen joins me to deep dive into working with brands and creators. Helen shares the various ways brands look at and for creators, how she has built a social media presence for a small, family owned business, and what she looks for in creators when considering them for UGC.

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Time Stamps:

00:00 – Podcast Intro

01:31 – Meet Helen and Frownies

09:50 – From small business to viral small business

13:18 – The importance of social media marketing

20:05 – How Frownies works with creators

41:59 – Closing thoughts for working with brands