Kar Brulhart’s whole job is to help women like you make it happen on Instagram! Before launching her own business, Kar had landed what she thought would be another dream job as head of social at a startup in NYC, only to get caught up in the first wave of pandemic layoffs—when she was nine months pregnant. She made her pandemic pivot, launching a business as a social media consultant. Kar has poured herself into creating an Instagram account where she could teach women-owned businesses everything she had learned about marketing. In less than a year, she went from 0 followers to 45K—completely organically.
Kar joins me to deep dive into why Instagram is still alive, well, and a place to grow your business and income! We deep dive into what your perfect Instagram strategy should be, how to stay relevant even if you’ve had a handle for years, and converting your content into sales and opportunities.
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Time Stamps:
00:00 – Podcast Intro
01:36 – Meet Kar
02:55 – If you were starting Instagram today
04:20 – How Kar became a strategist
07:45 – How to stay on relevant on Instagram
10:35 – How to utilize your analytics on Instagram
12:21 – Using Instagram Reels to convert sales
16:35 – How social media has changed Kar’s life
24:16 – Rapid fire fun