176: Building Community with Carrie Melissa Jones

176: Building Community with Carrie Melissa Jones

Carrie Melissa Jones is an entrepreneur, author, researcher, and advisor to community businesses. She has helped hundreds of organizations build thriving online communities that further their success—including Airbnb, Google, Microsoft, Project Management Institute, two U.S. presidential campaigns, and small businesses and non-profits worldwide. In addition, she is the co-author of the book Building Brand Communities with Charles Vogl and holds an M.A. in communication with a concentration in virtual communities.

Carrie joins me to dive into building lasting and strong communities around you and your brand. We deep dive into the difference between communities and audiences, the purpose of your community, and how to take your viewers from audience to community.

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Time Stamps:

00:00 – Podcast Intro

00:55 – Meet Carrie

04:35 – How do we build a community

11:12 – Three steps to take your audience to community

14:59 – How Carrie became a community expert

18:01 – One of Carrie’s hardest lessons

23:33 – The community Carrie has built

26:01 – What Carrie’s business life looks like

31:19 – Carrie’s upcoming goals

43:21 – Where you can find Carrie