171: How To Work With a Talent Agency with Johanna Voss

171: How To Work With a Talent Agency with Johanna Voss

Johanna B. Voss is a talent manager, trusted by social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed over $4M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 13th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey.

Johanna joins me on the podcast to deep dive into what working with a talent manager means, how to make yourself marketable no matter your following, and shares what brands are looking for in their partners.

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Time Stamps:

00:00 – Podcast Intro

03:23 – Meet Johanna

11:30 – The 3 things women creators are doing wrong

24:05 – How to make yourself more marketable

28:20 –  How to work with a talent manager

36:02 – How to have more reach with a smaller following

46:47 – 3 Dos and don’ts of reaching out to brands