Brands are focusing more and more on the creator and influencer marketing. After attending the Creator Economy Live conference in Las Vegas I have brought back my biggest takeaways to help you crush your short form video strategy in 2023. We are going to dive into some nitty gritty data straight from TikTok to help you grow and steps you can start taking today to land more brand deals and increase your income.
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00:00 – Podcast Intro
02:37 – Creator v. Influencer
05:22 – Small creators produce a higher ROI
10:13 – How brands are staying DEI compliant
13:57 – Building important relationships
15:59 – The data from TikTok you need to grow
21:32 – Authenticity and trust
23:35 – Buying and commerce on TikTok
25:20 – Work smart not hard