164: How Brands are Reacting to the Unstoppable Creator Economy with Desiree Martinez

164: How Brands are Reacting to the Unstoppable Creator Economy with Desiree Martinez

Brands are focusing more and more on the creator and influencer marketing. After attending the Creator Economy Live conference in Las Vegas I have brought back my biggest takeaways to help you crush your short form video strategy in 2023. We are going to dive into some nitty gritty data straight from TikTok to help you grow and steps you can start taking today to land more brand deals and increase your income.

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Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!

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Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it’s merchandising made easy. Click this link to get started for FREE!

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Time Stamps:

00:00 – Podcast Intro

02:37 – Creator v. Influencer

05:22 – Small creators produce a higher ROI

10:13 – How brands are staying DEI compliant

13:57 – Building important relationships

15:59 – The data from TikTok you need to grow

21:32 – Authenticity and trust

23:35 – Buying and commerce on TikTok

25:20 – Work smart not hard