Iryna Fedchenko is a lifestyle influencer, digital entrepreneur and public speaker based in Los Angeles. Armed with civil engineering and journalism & communications degrees, the Ukrainian influencer speaks 4 languages: Ukrainian, Russian, Spanish and English. As a YouTube creator with over 800k subscribers, Iryna is a digital ambassador for high-end lifestyle brands like Toyota, Hyundai, Maria Oliver, Binance and others. Since 2020 Iryna has been a coach for other digital entrepreneurs and gives speeches on media and conferences about how to create impact as an influencer. She stands for immigrant and refugee rights.
In this episode, I sit down with Iryna to deep dive into influencer Youtubing. We dive into best practices, viral strategies, and biggest mistakes. Iryna shares her journey of culture shock and discovering her niche and leaning into it.
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00:00 – Podcast topic intro
00:58 – Meet Iryna
03:18 – Facing cultural shock and sharing it with others
05:22 – How Iryna entered the video creating world
09:20 – What to know about being an influencer
13:45 – What influencers are doing wrong
18:51 – What you can learn from Iryna
24:46 – Rapid Fire Fun