Heather is a YouTube Coach that specializes in helping YouTube creators figure out the business of content creation. Her goal is to help you use YouTube to share your story, build a brand, and make a living doing what you love. In April 2016, she quit her job to start her own business promoting digital literacy, all while documenting her journey on YouTube. It was the most terrifying decision of her life but because of YouTube and the tools of the passion economy she has built a brand around her individuality she’s built a business around her passion and met the love of her life! On her channel, she shares tips, tools, and tidbits about how to build a business around being a YouTube creator.
In this episode, I sit down with Heather to get nerdy about analytics and numbers. We deep dive into a new study focused on creators and how the world of creating is evolving and channels are growing.
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Connect with Heather at https://www.youtube.com/c/HeatherRamirez
Check out the study we break down at newcreatormanifesto.com
Time Stamps:
00:00 – Podcast topic intro
02:30 – Meet Heather
07:20 – What is the new independent creator
17:15 – Leveraging your platforms
20:20 – What creators are struggling with today
26:15 – The importance of a bird’s eye view of all platforms
30:00 – Focusing on the community model
38:05 – Where you can find Heather and the study we discussed