Austen Tosone is a New York City-based fashion and beauty content creator. She has previously worked as a magazine editor and as the beauty content director for a tech startup and now creates content full time. She has unique insights into the worlds of content marketing, influencers, social media, and tips for creating high-quality fashion and beauty content.
In this episode, I sit down with Austen to deep dive into the beauty and lifestyle world of Youtube. Austen shares how she has successfully grown a full time Youtube business in this niche and the lessons she has learned along the way.
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Connect with Austen at https://www.youtube.com/user/tostenthedramaqueen
Austen’s ebook: https://www.keepcalmandchiffon.com/rightonpitch
Time Stamps:
00:00 – Podcast topic intro
03:05 – Meet Austen
05:07 – How to make various platforms work together
14:09 – The lifespan of content
16:25 – Creating a strategy for the beauty and lifestyle niche
28:55 – What it takes to be a full time beauty creator and make a sustainable income
33:45 – How to create multiple streams of income in beauty and lifestyle
41:10 – How to get brand deals
52:05 – Rapid fire fun
55:30 – Where you can find Austen
