Heather Torres is the COO of Think Media and working homeschool mom. Her passion is helping leaders build their influence and profits with YouTube and online video. Heather currently helps business owners find clarity in their market, messaging, and monetization strategies. She has over 10 years of experience working in Marketing and Communications and is currently running a 7-figure online video education company – Think Media. Heather is so passionate about helping female entrepreneurs grow their businesses through online strategy!
In this episode, I sit down with Heather and we dive deep into content, strategies, and all things Youtube. Heather shares an incredible amount of expertise with us and how she has contributed to the incredible growth and success of Think Media.
Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq
Join our Facebook Group: http://t.ly/Nl9T
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Connect with Heather at https://www.youtube.com/channel/UCC01GP6AxyiIJaEz6C4BVEA
Check out Think Media at https://www.youtube.com/user/THiNKmediaTV
00:00 – Podcast topic intro
02:59 – Meet Heather
06:30 – Why search & trend based content still works
08:55 – Learning from failures
11:25 – How to batch successfully & level up your content
15:45 – What to do when you’re feeling stuck
18:10 – The importance of women on camera
22:55 – Heather’s new brand and book!
26:00 – The ups and downs of being a woman on Youtube
32:30 – How can we change the douch-ey online culture
44:00 – Dropping out of college and becoming an entrepreneur
45:40 – Rapid fire fun
51:30 – Where to find Heather